Experience, Strategy, Execution

Kevin LaHaise and Tony Fassi bring 30 years of marketing expertise to their clients, turning complex innovations into compelling stories that drive business growth.

With deep agency marketing experience and first-hand experience as entrepreneurs, Tony and Kevin take a no-nonsense approach to client engagements, always keeping the focus on business results.

Kevin LaHaise

Kevin specializes in translating complex technical and scientific information into compelling narratives that drive business growth, shape industry perception, and establish category leadership.

With deep expertise in strategic messaging, brand positioning, and media strategy, Kevin has built and led high-performing teams, mentored emerging marketing and communications leaders, and delivered measurable impact for global brands, high-growth startups, and mission-driven organizations.

With two decades of experience in the agency world, Kevin served category-defining clients, including Siri (AAPL), Republic Wireless (DISH), NGINX (FFIV), OpenStack, SXSW Interactive, and Groundfloor. Practice areas of particular focus included artificial intelligence, life sciences, Agtech, SaaS/cloud computing, renewable/sustainable energy, and telecommunications.

Beyond execution, he serves as a trusted advisor to C-level executives, founders, and investors—consulting on go-to-market strategies, crisis communications, and corporate positioning to drive growth and competitive advantage.

Anthony Fassi

Tony is a lifelong tinkerer and naturalist – he bought his first telescope at age 12 and built almost every computer he's ever owned. He is driven to both understand how things work and tell stories that inspire a similar curiosity in others.

This is especially true with applied science and emerging technology, and Tony has applied his expertise across AI, New Space, the Energy Transition, Quantum Computing, and Synthetic Biology. In addition to developing successful marketing strategies, Tony has a long track record of relentless execution that spans content creation – writing long-form op-eds, white papers, and case studies – media relations, and messaging and positioning.

Tony's clients over the years transformed industries, including A-Alpha Bio, Synthetaic, Project InnerSpace, The Allen Institute, Quaise Energy, Satellogic, and Viv Labs.

Before his marketing career began, Tony worked as a US Coast Guard Captain and a divemaster, co-founded a coffee roasting company, and earned a doctorate in American Studies at UT Austin where he taught courses on the history of underground infrastructure and the rhetoric of futurism.